Each one is makeup that behaves like skincare, made to wear alone or to layer. Pre-orders are open now, and every single ships in the first batch on June 1, 2027.
01 of 03
Milk.
Sheer, luminous, and brightening as you wear it. Pearl that catches light where light lands.
3% tranexamic acid
2% arbutin
Honey
02 of 03
Mist.
Calms, preps, and sets without the shine. Before makeup, after makeup, any time skin asks.
Hibiscus
Colloidal oat milk
03 of 03
Butter.
Lengthens, lifts, and conditions in one coat. No flaking, no brittle lashes.
Black rice extract
Plant butters
The first drop
Milk.
01
Honey Pearl Luminizing Milk
A sheer luminizing milk that brightens as you wear it. Pearl that catches light where light lands, in a hydrating base.
Shine sits on top of skin and spreads everywhere. Glow comes from underneath and lands where light lands. Aely is built for the second one: hydrating textures, light-catching pearl, and nothing greasy.
01Sheer, buildable, breathable.
02No heavy oils, no heavy fragrance.
03Made to layer, made to wear all day.
Try the idea
Press and hold. Watch it set.
Hold the swatch. The longer it wears, the more it gives.
01Brightening: tranexamic acid and arbutin
02Calming: colloidal oat and hibiscus
03Conditioning: black rice and plant butters
That is the whole idea. Wear time is skincare time.
Honey Pearl Luminizing Milk pressed in with fingertips. Skin, lit.
Step 03
Lashes.
Black Rice Lash Butter, root to tip. Long, lifted, fed.
Questions
Asked before you ask.
No. Aely is dewy, not greasy. The finish is a soft, skin-like glow with no heavy oils. If your whole face is uniformly shiny, that is oil. Aely lands light where light lands.
Every formula is made to be gentle and breathable, with no heavy pore-clogging oils and no heavy fragrance. We test on real skin before we ship. If you have very reactive skin, patch test first, as with anything new.
The actives are the same ones you would find in a serum, at real percentages: 3% tranexamic acid and 2% arbutin in the Milk. They are known for brightening and evening tone with steady use. Makeup is on your skin all day, so that is where we put them.
Aely launches June 1, 2027. Pre-orders are open now for early customers, and every pre-order ships in the first batch on launch day.
Choose a product or a set and check out securely. Your order ships first, on June 1, 2027, at early-customer pricing, with a gift in the box. Change your mind before it ships? Email us and we cancel and refund it.
Anyone who wants makeup that looks like skin and behaves like skincare. Shades and sizes are announced to early customers first.
Coming June 1, 2027
Be an early customer.
Pre-order now and your order ships in the first batch on launch day, June 1, 2027, with early-customer pricing and a gift in the box.
